Alright, was it an interesting read? Protecting the city on one side and slaying with social media on the other. In Series, A round of funding which took place in ixigo raised We allow travelers to search across multiple travel booking sites or apps with just one click on ixigo. So, we have taken it as a point to break down how they have managed to receive 3 million views in just 7 days! Email Campaign Design and Drip Marketing.

Success Story August 22, They help more than 8 million customers with information tailored to help them book the perfect trip. Protecting the city on one side and slaying with social media on the other. I’m just evaluating the options. They could now just select a template, fill in the relevant content, and be ready to send it to users at the right time.

And someone was quick to notice, perhaps, a little more detailed analysis — About the girl who featured in the video.

ixigo case study

We get our most valuable customers from Facebook compared to any other source or medium. Facebook for Developers Community Group. To get a first-time buyer to transact again had a lot to do with their initial experience while booking and after. Bengali or not, we thought the girl pulled out a fine performance with apt expressions in sync.

The biggest challenge they faced was the activity of users immediately after download. Ixigo has a completely different model from other travel websites like MakeMyTrip and Cleartrip.

Will be the next big thing for video advertising? They aggregate, search, and compare the best deals for cabs, flights, hotels, buses, trains, and packages. Oh yes, no doubt about that as the impact of social media videos is too high these days.


One of ixigo’s most popular apps is its train app, a one-stop app for Indian train travel. Because all the above was happening wtudy, emails became the starting point for all conversation and for converting users.

Business Model, The Success Mantra,….

Alright, was it an interesting read? One of the other challenges was repeat transactions by first-time users. We skimmed through some of the posts on the page and happened to notice an interesting video that was everything and can give a smirky smile on your face throughout in a good taste. Flows allows them to track what most users were doing before studg after a particular event.

Ever since the evolution of video advertising, many online brand marketers have catapulted on the success game of viral videos that have the ability to reach faster than a news that spread through the mouth and there is big involvement of dase digital marketing company in designing to the execution of these kinda viral campaigns. User activity decreased and ixigo was looking for a way to provide a great onboarding experience to new users and retain them long term.

Data from FB analytics helped them identify the highest drop off in the user funnel happening at the ‘train seat availability’ page. And he went on to add how ixigo creates similar videos in other languages. Always a pleasure working with them. Looking to simplify the user log in experience, ixigo turned to Facebook Login. Log into your account. By submitting this form, you agree to CleverTap’s Privacy Policy.


This is how ixigo got 3 Million views in 7 days

Get your SEO rankings done right. Known for its marketing innovations, ixigo has been a leader in content marketing with multiple visuals and videos going viral on near zero-budgets on social media. With Facebook tools, ixigo was able to simplify the login flow, track in-app analytics efficiently cxse use it to improve the results of their marketing activities.

ixigo case study

In their case, the events they carefully mapped were after logging in, before app uninstall, after booking a flight, etc. Well, it happened to create a nostalgic memory down lane for a viewer and this is what she wrote.

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Case Study on Ixigo : India’s No. 1 Travel Search Engine – Whizsky

It is not just about analytics and segments, but they work with you suggesting clever campaigns, optimization and how to better use your data! Facebook Analytics for Apps: Fragmented onboarding experience User engagement Personalization at scale. WindowsiOSAndroid.