E CHOUPAL CASE STUDY SOLUTION

E CHOUPAL CASE STUDY SOLUTION

ITC also uses e-Choupal as a medium to advertise consumer products. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. Kiler Questions Who could create more value with our customer base than we can? Copyright The DeSai Group.

The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques. Privacy Policy Designed by Smitinfotech. How do we know when we achieve our goals? If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output.

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What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. Privacy Policy Designed by Smitinfotech.

Case Studies – ITC eChoupal

The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals. By providing information on weather and scientific farming methods, and the supply of high quality farm inputs, ITC enabled the farmers to improve their efficiency and quality of their output. Copyright The DeSai Group. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce.

The concept of eChoupal was introduced in June as an initiative to improve chokpal supply chain by linking directly with farmers for procurement. How do we know it is effective?

The e-Choupals are operated by a sanchalak operatorwho also doubles stuxy as an ITC salesman. If the farmer finds the quote attractive, he can take the produce to an ITC collection centre and receive payment within two hours. Why is it Innovative. How do we know when we achieve our goals?

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. They also handle the physical transportation choupwl the goods and earn a commission on it.

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e choupal case study solution

Kiler Questions Who could create more value with our customer base than we can? Choupsl International Business Division was created in for trading in agricultural commodities.

e choupal case study solution

ITC gains as intermediaries are removed, and transportation costs decrease. This can be exchanged for other ITC products. It was also designed to play the cuoupal of a social gathering place, for the exchange of information as well as a place for e-commerce transactions.

ITC also uses e-Choupal as a medium to advertise consumer products.

Case Studies

Farmers using e-Choupal on an average receive 2. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. chouupal

The e-Choupal also provides other information to the farmer, including crop-prices, weather and knowledge on scientific farming techniques.